Why
should you choose San Diego Internet
Services for your website design
company?
Because we
not only provide the standard elements of
designing a website but also provide
additional emphasis on the success of your
site.
You'll get:
- Free
Design Consultation -
Includes a complete
storyboard planning
session.
- An
insight into the psychology
of the Internet. How
people react to your
website and why?
- Custom
Design - not a 'canned' or
'cookie cutter' website.
- Custom
Graphics - Each image
receives a complete
treatment for best
internet results
- Personal
attention - We are
available even after the
website is finished to
help.
We
include methods, techniques and design
strategies that give your site a better
chance of producing the results you
desire. Most other website design
companies do not touch on these issues and
tend to lessen the effectiveness of your
site.
What
is the secret to creating a 'successful'
website?
That
information is revealed in our "FREE
CONSULTATION"
It's simple, it isn't really a big secret,
but most other website companies just
don't take the approach that we offer.
Make an appointment and find out!
call
us at: (619)-588-8910
Why
should you have a web site on the
Internet?
Every company or corporation should
have an Internet presence, even if you don't intend to sell your products or services over
the Internet.
There are
two main types of commerce web sites.
Corporate
-
Internet presence to provide company
information and communications
Commercial - Market products
and/or services for profit
The Corporate web site
A corporate web site is a web site that presents your
corporate presence via the Internet on a 24 hour basis giving access to your company to
whomever you might wish to communicate with.
Typically the advantage of a corporate web
site is the powerful e-mail capability to send and receive information including graphics,
documents and binary programs attached to an e-mail message without massive postage
expense or wait a day or two for the information to reach it's destination
or receive a
response. E-mail can get the job done instantly with a press of a button and for now at
least there is no additional cost other than the monthly access fee from your service
provider.
The main advantage of the Internet is that even the smallest company or
enterprise can create a web site to present their company for less money and reach more
people than any other method.
The Commercial web site
A commercial web site
is primarily for the purpose of selling product or services in addition to
their corporate presence and e-mail communication functions.
A corporate web site can
include a commercial page or pages that carry the burden of selling your products or
services on-line. The creation of a commercial web page is much more difficult to do since
it involves the strategies and marketing techniques that demand an ever changing vigilance
and creativity that all make up a successful commercial web site. Every aspect of
advertising must be scrutinized and applied and at the right time, in the right place and
in the correct format to attain success in marketing with your web site.
A commercial web
site demands never ending attention and modifications just like any other conventional
advertising venture. Content should constantly be added or changed. Where and how to draw
traffic to your website is a major factor in the success of a commercial web site that may
not even be an issue for a corporate web site.
A commercial web site requires financial support funded to the degree of
return you anticipate. That means you have to spend money to make money. The Internet
isn't a free ride. Advertising on the Internet is more complex than many others would have
you believe.
The hype and flash of those who claim that their seminar will make you an
expert in an evening is a typical example misleading many people to failure. There are no
short cuts to commercial success on the Internet. It takes planning, knowledge and
financial support and lots and lots of time in the form of research to keep a commercial
web site functioning and successfully.
There
are two types of Commercial web sites.
Definition
of Successful:
A
successful Commercial web site is:
A site that
produces results as high or higher than
expected in sales and revenues for the web
site owner.
How
does San Diego Internet Services help you
create a 'successful' commercial web site?
See
Why
choose San Diego Internet Services?
Should you attempt to
create your own
website?
NOTE:
Don't believe that all you need is a
'program' i.e. FrontPage, Hot Metal, or
some other website design software will
make you and instant website designer. You
can create a website with graphics and
? text but your website will still be
lacking in the necessary elements that we
believe are necessary to create a
'successful' website.
There is a prevailing idea of those who are considering having a web
site on the Internet that all one need do is download a copy of some editing software and
you too can create a web site that will be "good enough" and you can do it for
free!.
Let's ask another question? Would you go to a magazine to place a 5 or 6
page display ad and tell them never mind using their expertise in graphics, ad composition
and test marketing, You have a program that will do all of that by creating the ad
yourself? Nonsense, no one would even consider it. Advertising is too
important to take
that kind of chance.
Is the Internet any
different? Yes in one respect. The perception is
that advertising on the Internet is FREE after you publish your web site.
It is a
dangerous and deceiving idea perpetuated by large companies like Microsoft, and
Adobe and Netscape who market HTML editors with the implication that they make it simple
to create a web page.
And yes, it is fairly easy to create a web site of some merit but
that's not the point. If you don't know what to put into the web site to make it not only
attractive but functional, then you have no business creating your own website.
You must
know what to avoid in a web site that will detract or slow down it's performance, You will
be not only wasting a lot of time, but you may even create a web site that does more harm
than good and end up creating what I call Internet Clutter. Your web site will be just
another non-functioning website cluttering up the Internet and does nothing positive for
you or for the Internet in general.
If
you have....
-
Studied the
Internet
-
Know
computer languages, html, java,
flash, html/os, cold fusion, etc.
-
Have a working knowledge and a thorough
background in advertising and marketing
-
Expertise in computer
graphics
-
Own the software
to create graphics and do it well
-
The
ability to write and compose effective ad
content
-
An
understanding of where when and how much to
advertise
Then perhaps you might consider
starting up your own web creation business because that is what it takes to create a good,
professional, successful commercial web site. GO FOR IT!
OR Hire us to do all of this for you for a lot less trouble and a fair
value for your investment and do it right the first time.
Contact us
for a FREE Website Consultation | Top of Page
Understanding the
basic psychology of the Internet:
This
issue is not particularly obvious to many who
attempt to tap it's resources and market their products or services.
The ideas and
practices that work in conventional media advertising does not always work on the Internet
and the main reason for this is when one places an ad in conventional media, the viewer or
reader is normally interrupted by the ad either on
television while viewing a program, or
an ad on the same page as a story being read in a
magazine.
On the Internet that normally doesn't occur.
Visitors
to your
website are expected to browse through a catalog of advertising. The competition for
that proverbial "click" of the left mouse button to jump to your web site must
be massaged to convince the person to select your web site above all the other millions of
web sites.
Unless you have a one of a kind product, or are selling a product that every
consumer wants, just having a web site displaying your products normally will not be
enough to attract enough people on a day to day basis to your web site.
The
most important factor however, is that
visitors who decide to leave your website
without making a buy decision usually
never return!
We can design a web site for you that will not only display your company
image, list and graphically display your products, but also have other content that will
not only attract more people but get them to return again and again even if they don't buy
the first time they visit, provided you
follow our recommendations.
Top of Page
Which
service should you
use to host your web site?
Hosting your web site is providing a space on the Internet, usually on
your ISP (Internet Service Provider's computer called a (server) which stores each
individual web page code and is accessed through your Internet Address or URL.
Normally your ISP will offer not only Internet access for around $20.00
per month but also offer several megabytes of space on their server for you to publish
your web pages. At first glance this seems to be a real bargain and in some cases it can
adequate. However, there are drawbacks. ISP's normally do not spend a lot of time helping
you enhance, update and most important, they don't usually help you MARKET your web site
to any great degree if at all.
Hosting services on the other hand usually offer a much broader range of
services in addition to hosting your web site because that's all they do is tend to
maintain a higher degree of services and benefits to get you to use them exclusively as a
hosting service regardless of who your get Internet access from. Many hosting service
don't even provide Internet access and merrily concentrate on high levels of support and
attention to your web site.
If you have a commercial web site, and are attempting to market products
or services on the ?nternet it is a prudent choice to select a hosting service that
includes Marketing services as part of their package. These hosting services spend most of
their time devising methods and procedures to help you market your products. They usually
will offer interactive database capability, secure shopping transactions, shopping cart
catalog sales and many more optional services that an ISP selling mostly Internet access
simply doesn't have the time to do.
Looking
for a hosting service?
San Diego Internet Services recommends
BasicLink
Hosting Services
Top of Page
Should I use a public
address assigned by my ISP or get my own Domain name?
First let's consider some factors that will directly relate to this
decision. Your Internet "name" or the URL address of your web site is very
important. There are basically two types. A generic "public" address and a
Domain Name address.
The Public address will reflect the name of your host service first
followed by a name you select which is trailing at the end of the address.
Example: If your web site is hosted by a service provider called Acme
Internet Access Plus. They might have an Internet URL that looks like this...http://www.acmeaccessplus.com
If they are going to host your web site and you do not elect to have a private, or domain
name assigned to you specifically, your Internet URL address might look something like
this...
http://www.acmeaccessplus.com/~your company
As you can see that would be a lot of information to print on your
business cards and you would forever be attached to the peril of that company changing
it's address, going out of business etc. and your address would no longer be valid.
So what it the appeal? It's included in the small access charge so it is
perceive as free... so why pay for it?
If you get your own private URL "Domain Name" assigned you can
shorten the address to reflect only your company under your control and keep the address
no matter who is hosting the web site. Your domain name URL address would look something
like this... www.yourcompany.com
Why should you get a domain name?
If you listen to every ISP (Internet Service Provider), they will most
often offer to not only give you Internet access but also give you several megabytes of
space on their server to publish your web site. This is called hosting your web
site. However, publishing your web site with the same service that provides you Intent
access doesn't always mean you get the best bargain.
Hosting services normally don't offer Internet access and concentrate on the services
that benefit their clients because they make their money providing additional services
such as marketing, secure transactions, credit card processing, shopping cart catalog
shopping capability, database interaction and all of the other important services that one
must consider when putting up a commercial web page. Remember the term
commercial,
changes the whole picture.
We can recommend a hosting service that will serve you well for your commercial web
site so you can expect better results than attempting to host your site somewhere with a
service provider because it happens to be free.
Contact us for
a FREE Website consultation
